Google AdSense, to improve clicks 2022
Here are some simple steps you can take to improve your CTR.
You should know that changing your site layout can also affect CTR
First step.
Learn more about Vision and Active Vision.
Active Viewable Impressions are a useful metric to know how many of your ads are actually being seen by visitors.
Review ad metrics reports for selected Active View metrics to optimize ad placement.
The second step.
compare reporting areas.
Users accessing your site from different devices may have different behaviors.
When analyzing your reports, click Platforms to understand the driver.
For example, a mobile slowdown may indicate poor ad execution.
You should know that changing your site layout can also affect CTR.
Make sure your site is designed for mobile ads that are constantly scrolling through responsive ad units.
You can also compare ad units within specific sites by adding tools such as second breakdown reports, which will give you additional insights.
Step three,
Check Confirmed Click.
If your CTR increases significantly on mobile,
Your site may be affected by Verified Click.
This is when our system determines that ads on the affected sites are generating unwanted mobile clicks.
By introducing a second click, we improve the experience by allowing the user to confirm that they want to visit the advertised page.
You can learn more about Click Verification from the article in the description of this video.
4 In the fourth step,
Review your ad implementation.
Review the latest changes in advertising space in the top five advertising categories
Also check your ad code, especially if you’ve changed it
because this will affect your service provider and therefore your income.
Step five,
Check your account for crawl errors.
If the AdSense crawler cannot crawl your site,
We will not be able to match relevant ads to your pages.
Last but not least, don’t forget to check out our optimization feature.
To summarize, we’ve shared five steps you can take to understand why your CTR is dropping.
To learn more, check out the description of this video, and don’t forget to subscribe to our channel for upcoming videos.
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